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As part of the essential research you should do before starting to write, it’s a good idea to begin by defining your audience - the people who will read, see or hear the message in your content. Although often taken for granted, this process is crucial to achieving effective writing - and everything related to what you write will flow out of it. Entire advertising and marketing campaigns have failed due to a lack of understanding of the target audience, so it pays to get it right.

“Knowing your audience before you write will make the process of writing easier because it simplifies the decisions you have to make. Writing with a specific audience in mind will also give your (content) more unity of purpose and style, and will involve your reader more directly.” (1). Sounds simple right? Well yes, it is actually. The difficulty comes when you ignore this important part of the writing process altogether. Read the rest of this entry »