If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

As usual, my much admired fellow business blogger Jonathan Leger is right on the money with his latest ‘motivational’ blog post. I’ve been reading his blog for some time, and although he doesn’t post very often, when he does his insights into online business are always well worth reading.

If you want to succeed in business, I advise you to take a look at his latest post on how to make it in your online (and indeed offline) endeavours.

With 90% of all small businesses failing within their first 5-10 years in the USA alone - we all need to make sure we stay on top of things and keep up to date with the latest copywriting, marketing and business management techniques. Read the rest of this entry »

Did you know there are over 100 million people online right now viewing videos and that YouTube, the top Video hosting site accounts for over 100 million views per day? Is that the kind of traffic your marketing efforts can afford to ignore?

Websites without video are slowly becoming a dying breed. No one can dispute the fact that marketing videos produce traffic and more sales. Video has become the rule rather than the exception and our online success depends to a large extent on the marketing videos we produce and add to our sites.

The new internet, or Web 2.0 as it’s become known, is driven by multimedia. It’s this new multimedia environment that we find ourselves in as internet marketers.

Read the rest of this entry »

For any advertising method to be effective, it has to have a target audience that is consuming the medium with which the advertising is attached to. That being said, advertisers are starting to realize that online video advertising is now an effective method to attract large relevant audiences.

Online video consumption has grown tremendously in the past few years and as a result, video sharing and video search companies are poised to reap the benefits of video advertising. Read the rest of this entry »

Getting a top ranking on Google: How is it done?

Here we will help you develop a sensible strategy for promoting your website by weeding out all of the nonsense, myths and hype.

First of all, what puts a page at the top of the rankings?

Search Engines are out to deliver the most current, relevant and accurate information to the public. They do this by using top secret algorithms for site rankings. Therefore, they are at constant war with SEO experts, whose goal is to ensure the top is dominated by their clients. Read the rest of this entry »

As you may have noticed, there is a ton of buzz out there about video search and marketing for video search engines, and there are a few posts out there with good information on how to upload your videos to these search engines, but most do not provide insight into the specific needs of SEO for video.

To ensure that your video gets seen and discovered on these search engines, it is important to first learn some of the technical aspects that are important to online video as well as search. Read the rest of this entry »

Going the Direct Mail Route

Depending on the size, price, and complexity of your product, you may want to present your message in a traditional direct mail pack with these elements:

• Envelope
• Sales letter
• Brochure
• Response device
• Reply envelope

The envelope, properly used as a copy carrier with an intriguing teaser, can generate excitement and interest to see what’s inside.  The whole objective of using the envelope is to get the letter opened. Read the rest of this entry »

Introduction

Welcome…and congratulations.  You’re about to embark on one of the most exciting, interesting, and important missions of a business owner:  the quest for effective sales copy.  It’s a grand quest and one that can last a lifetime.

Don’t be alarmed.  While many people can and do spend their lives perfecting the art-and-science of copywriting, you don’t have to.  In this book, you will find all the information you need to create sales letters, postcards, newspaper advertising, online sales messages, etc. in no time.  It’s a streamlined, step-by-step, process-oriented approach that makes it easy for even the most word-challenged entrepreneur to put together effective sales and marketing messages. Read the rest of this entry »

Writing sales letters is part art and part science. If you get good at writing them, it’s one of the easiest and most cost-effective ways of promoting your business. No matter what the copywriting gurus tell you, no sales letter formula will work well every time, and your response rates will be determined by a variety of factors. But it is true that if you always include certain prerequisites that are proven to work more often than not - your sales letters will perform better as a result. Read the rest of this entry »

So, what’s the big buzz about Google Adwords? Well, if you have a website and need to grow your sales, Google Adwords is the answer. Google Adwords is proven to be very effective at driving new business, and that’s the primary reason why everybody’s trying to get to the top of the paid listings. In short, if you want to increase your sales quickly and dramatically, you need to get started with Adwords. It’s cost-effective and really does work, instantly. Read the rest of this entry »