Browsing Category: "Copywriting"
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Copywriting is a skill that can help you in many aspects of your business. Learning it is a worthwhile endeavor, whether you are a business owner looking to write better ads, or wishing to pursue a freelance writing career.
Check out these ideas for you to consider as you are seeking to become better at copywriting.
Every great copywriter knows that a testimonial can be one of your best selling tools. Unfortunately, you won’t always be handed a pile of powerfully worded testimonials. The good news is that you don’t have to settle for weak ones — even if that’s all you have to start out with.
By doing a little extra work, you can go out and get great ones. Testimonials that talk about specific benefits, and connect with your prospect because they are talking more than just "before and after" — they’re telling stories about real people. With testimonials like this, your copy becomes even more powerful.
A typical testimonial is what I call a Before and After testimonial. The customer tells you about the problem he use to have, and how it went away after he started using the product. The Before and After testimonial is a lot better than what we used to see, which was the "I love your widget!" style. But for today’s prospect, you need to do even better. Read the rest of this entry »
In my last article, "How To Write A Headline - Part 2", I explained the "Who, What, Why" formula of writing a headline. In this article, I show you how I used this formula to come up with a headline for a weight loss newsletter.
As I explained in my previous article, the first thing I do when writing a headline is identify the customer. This is the "who" part of the "Who, What, Why" formula. In the case of a weight-loss newsletter, the "who" part could be: People who want to lose weight.
Now I’d advise breaking "people who want to lose weight" down even further into specific groups, like "stay-at-home moms who want to lose weight", "busy executives who want to lose weight", etc., and craft your headline accordingly. The more precisely your headline is targeted to your audience, the more likely it is to grab their attention. Read the rest of this entry »
As you may have noticed, there is a ton of buzz out there about video search and marketing for video search engines, and there are a few posts out there with good information on how to upload your videos to these search engines, but most do not provide insight into the specific needs of SEO for video.
To ensure that your video gets seen and discovered on these search engines, it is important to first learn some of the technical aspects that are important to online video as well as search. Read the rest of this entry »
In my article "How To Write A Headline: Part 1", I shared some basic tips on writing headlines. In this article, I’m going to get a little more in-depth on exactly what things you can do to make sure your headlines grab people’s attention right away and get them started on the path to the sale.
In the previous article, I talked about the three questions you need to answer before you write a headline:
"who am I selling to?" (your target audience)
"what am I selling?" (your product or service)
"why am I selling it?" (your marketing objective)
Let’s look at why each of these questions are important… Read the rest of this entry »
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Anatomy of A Sales Message – A Step By Step Writing Guide
Now that you’re familiar with the philosophy behind effective marketing, let’s get down to more practical matters: writing a sales message.
Every sales or marketing message has the same basic structure. Whether it’s an advert in the Sunday paper, a postcard, an online sales letter, a television commercial, or even a flyer stuck under the wipers of a car, an effective sales pitch will almost always include:
- Headlines – attention-grabbing words that convey the biggest benefit of using your product or service. They should be emotive and have impact.
“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” - David Ogilvy
Any advertiser or copywriter will tell you that the headline is the most important part of a written ad. But what exactly is a headline? Read the rest of this entry »
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Going the Direct Mail Route
Depending on the size, price, and complexity of your product, you may want to present your message in a traditional direct mail pack with these elements:
- Envelope
- Sales letter
- Brochure
- Response device
- Reply envelope
The envelope, properly used as a copy carrier with an intriguing teaser, can generate excitement and interest to see what’s inside. The whole objective of using the envelope is to get the letter opened. Read the rest of this entry »
Introduction
Welcome…and congratulations. You’re about to embark on one of the most exciting, interesting, and important missions of a business owner: the quest for effective sales copy. It’s a grand quest and one that can last a lifetime.
Don’t be alarmed. While many people can and do spend their lives perfecting the art-and-science of copywriting, you don’t have to. In this book, you will find all the information you need to create sales letters, postcards, newspaper advertising, online sales messages, etc. in no time. It’s a streamlined, step-by-step, process-oriented approach that makes it easy for even the most word-challenged entrepreneur to put together effective sales and marketing messages. Read the rest of this entry »
Ok, so you’ve found a great page of copywriting resources. The following links will help you improve your copywriting, hire a copywriter or secure a copywriting job.
Copywriting books
Copywriting jobs
Copywriting courses
Copywriting tips
Copywriting services
