Archive for June, 2008
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Every great copywriter knows that a testimonial can be one of your best selling tools. Unfortunately, you won’t always be handed a pile of powerfully worded testimonials. The good news is that you don’t have to settle for weak ones — even if that’s all you have to start out with.
By doing a little extra work, you can go out and get great ones. Testimonials that talk about specific benefits, and connect with your prospect because they are talking more than just "before and after" — they’re telling stories about real people. With testimonials like this, your copy becomes even more powerful.
A typical testimonial is what I call a Before and After testimonial. The customer tells you about the problem he use to have, and how it went away after he started using the product. The Before and After testimonial is a lot better than what we used to see, which was the "I love your widget!" style. But for today’s prospect, you need to do even better. Read the rest of this entry »
As usual, my much admired fellow business blogger Jonathan Leger is right on the money with his latest ‘motivational’ blog post. I’ve been reading his blog for some time, and although he doesn’t post very often, when he does his insights into online business are always well worth reading.
If you want to succeed in business, I advise you to take a look at his latest post on how to make it in your online (and indeed offline) endeavours.
With 90% of all small businesses failing within their first 5-10 years in the USA alone - we all need to make sure we stay on top of things and keep up to date with the latest copywriting, marketing and business management techniques. Read the rest of this entry »
Did you know there are over 100 million people online right now viewing videos and that YouTube, the top Video hosting site accounts for over 100 million views per day? Is that the kind of traffic your marketing efforts can afford to ignore?
Websites without video are slowly becoming a dying breed. No one can dispute the fact that marketing videos produce traffic and more sales. Video has become the rule rather than the exception and our online success depends to a large extent on the marketing videos we produce and add to our sites.
The new internet, or Web 2.0 as it’s become known, is driven by multimedia. It’s this new multimedia environment that we find ourselves in as internet marketers.
