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In my last article, "How To Write A Headline - Part 2", I explained the "Who, What, Why" formula of writing a headline. In this article, I show you how I used this formula to come up with a headline for a weight loss newsletter.

As I explained in my previous article, the first thing I do when writing a headline is identify the customer. This is the "who" part of the "Who, What, Why" formula. In the case of a weight-loss newsletter, the "who" part could be: People who want to lose weight.

Now I’d advise breaking "people who want to lose weight" down even further into specific groups, like "stay-at-home moms who want to lose weight", "busy executives who want to lose weight", etc., and craft your headline accordingly. The more precisely your headline is targeted to your audience, the more likely it is to grab their attention. Read the rest of this entry »

For any advertising method to be effective, it has to have a target audience that is consuming the medium with which the advertising is attached to. That being said, advertisers are starting to realize that online video advertising is now an effective method to attract large relevant audiences.

Online video consumption has grown tremendously in the past few years and as a result, video sharing and video search companies are poised to reap the benefits of video advertising. Read the rest of this entry »

Getting a top ranking on Google: How is it done?

Here we will help you develop a sensible strategy for promoting your website by weeding out all of the nonsense, myths and hype.

First of all, what puts a page at the top of the rankings?

Search Engines are out to deliver the most current, relevant and accurate information to the public. They do this by using top secret algorithms for site rankings. Therefore, they are at constant war with SEO experts, whose goal is to ensure the top is dominated by their clients. Read the rest of this entry »

As you may have noticed, there is a ton of buzz out there about video search and marketing for video search engines, and there are a few posts out there with good information on how to upload your videos to these search engines, but most do not provide insight into the specific needs of SEO for video.

To ensure that your video gets seen and discovered on these search engines, it is important to first learn some of the technical aspects that are important to online video as well as search. Read the rest of this entry »