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In my article "How To Write A Headline: Part 1", I shared some basic tips on writing headlines. In this article, I’m going to get a little more in-depth on exactly what things you can do to make sure your headlines grab people’s attention right away and get them started on the path to the sale.

In the previous article, I talked about the three questions you need to answer before you write a headline:

"who am I selling to?" (your target audience)

"what am I selling?" (your product or service)

"why am I selling it?" (your marketing objective)

Let’s look at why each of these questions are important… Read the rest of this entry »