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In the interests of helping as many people as possible with their business writing and copywriting, I’ve decided to release my new 15,000 word 50 page e-book on sales letters as a free resource. Obviously, I hope this will draw some attention to my new blog over the next few weeks and months, but primarily, I want to answer the many questions I get on sales letters in one go.

I make a good living from my copywriting consulting services, (and have done for over 10 years), so I’ve decided to just release this book in stages to the copywriting and business community so people can gain some value out of it. I won’t lose out, but you will gain.

Over the next few weeks, therefore, I’m going to publish the book in chapters or sections of chapters - as posts on this blog. You’re free to print it out and use it as you like, (but you obviously can’t put your name on it, republish it and claim it as your own work).

Anyway, the book is called "How to Write Irresistible Sales Letters" - and is a practical guide to writing sales letters that sell, based on my decade of experience as a commercial writer. I’ve used the techniques in this book to raise thousands of pounds in sales for various companies over the years, and hope that you can make use of some of the strategies to help grow your business or improve your own copywriting skills.

I aim to publish the first section next week, and will post a new update every week after that - so keep coming back and you’ll be able to compile the whole book over time. Alternatively, you can also sign up to our RSS feed to get updates by feedreader or email - plus I’m also considering releasing the book as a series of sections in our monthly newsletter, so feel free to sign up for that as well.

I welcome your comments on the book, and hope that you can gain some genuine value from it over the weeks ahead. If you then feel kindly towards The Copy Box when you need to hire a copywriter in future, you’ll know where to find us.